How Often Should You Redesign Your Website?
There is no fixed rule, but there are clear signals that a redesign is due, and signals that a working website should be left alone.
Websites
Perspectives on technology and growth
Practical guidance on websites, search, marketing, apps and AI from our senior team.
Compliance
Website Accessibility: A Practical WCAG Guide for Indian Organisations
Accessible websites reach more people, reduce legal risk and usually perform better in search. Here is where to start.
Mobile Apps
Push Notifications: Best Practices Without Annoying Your Users
Push notifications can bring users back to your app or make them uninstall it. Relevance, timing and frequency make the difference.
Digital Marketing
Building a B2B Lead Generation Engine That Sales Teams Trust
Volume of leads is easy to buy. Leads that sales teams actually want to call require a system. Here is how to build one.
AI & Automation
Generative AI in Customer Service: A Practical Rollout Plan
AI assistants can transform customer service when introduced carefully. A phased plan that protects quality and customer trust.
Compliance
Data Privacy Basics Every Indian Business Website Should Know
If your website has a contact form, you collect personal data. Here is what the IT Act and the DPDP Act expect from small businesses, in plain language.
Business Tech
Microsoft 365 vs Google Workspace: Choosing a Productivity Suite
Both suites are excellent. The right choice depends on how your teams work, what they already use and your security needs.
Business Tech
Email Deliverability: SPF, DKIM and DMARC Explained for Business Leaders
If your emails land in spam or your domain is spoofed, these three records are usually the fix. A plain-language explanation.
Digital Marketing
Measuring Website ROI: A Framework for Leadership Teams
A website is an investment, and investments deserve measurement. A simple framework for linking your site to business outcomes.